Google Analytics now has A/B Testing!

Yesterday we posted about Google introducing BaaS for mobile developers.

Today, there is another new stuff from their labs: A/B Testing, and integrated into Google Analytics!

This feature is known as "Experiments". You can refer to the developer documentation.

It looks awfully for developers only. If you are not a developer, perhaps Optimizely is better for you.

New Rellic now for Mobile Apps too

New Relic is a popular tool for web developers to monitor server load and crashes.

Recently, they have introduced New Relic for Mobile!

Similar to what it does for web developers, it now helps mobile developers track API calls (how long it took) and deliver crash reports.

This is however, not new. Crittercism and Crashlytics have been available for a long time.

I personally recommend Crashlytics, since they have been acquired by Twitter recently, and hence even their Enterprise version is free.

Best Analytics SDK for Mobile is still Flurry

Flurry is one of the pioneer in analytics for mobile apps, and still remain king in this area.

It provides SDKs for iOS, Android, BlackBerry, Windows Phone - the 4 major platforms! Not forgetting also Java ME!

It measured a lot of stuff, such as:

• Total number of users
• Growth per day
• Duration of each session
• Device hardware
• Device OS
• Particular action on the app (as specified by developers)