Google Analytics now has A/B Testing!

Yesterday we posted about Google introducing BaaS for mobile developers.

Today, there is another new stuff from their labs: A/B Testing, and integrated into Google Analytics!

This feature is known as "Experiments". You can refer to the developer documentation.

It looks awfully for developers only. If you are not a developer, perhaps Optimizely is better for you.

Google also jumped onto the BaaS bandwagon

Google has launched their own Backend-as-a-Service, like Parse (now belongs to Facebook) and Helios (Heroku).

They called it the Mobile Backend Starter.


As the creator of Android, it is no surprise they created a much needed service for mobile developers.

The question now: Would Apple be jumping onto the bandwagon?

We will find out in WWDC 2013.