Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

Friday, August 5, 2011

What is an API Developer Advocate?

In my first introduction post, I introduced myself as a Developer Advocate.

So what is an API developer advocate?

He is a mix of a few personalities:

  • Developer – He has to know how to write codes. He might not be the best coder, but he needs to know the basic. After all, he talks to developers. Speaking a common language is a big plus.
  • Hacker – He must have a love for hacking. Given knowledge of an API, he should know what fun apps he can "hack up". There must be elements of both love and fun during hacking.
  • Business Development – He needs to understand how APIs can evolve businesses for others. He needs to be able to step into their shoes, and think how an API can benefit others.
  • Sales and Marketing – He also needs to help convert leads to sales. Attending developer conference/workshop and drinking beer are common activities.
A good example of developer advocates comes from Google. They have a big team to advocate on their products.